GARRIO
THE JOURNAL

Notes from the war room.

SHORT, PRACTICAL READS ON STRATEGY, VIDEO, ADS, SEARCH AND PLANNING
Garrio team planning a campaign before a shoot
STRATEGY · 2 MIN READ

Why every brand needs a battle plan before it spends on ads

Behind the scenes of a Garrio video shoot
VIDEO · 2 MIN READ

UGC or studio video: what actually earns trust?

An on-location interview being recorded
PERFORMANCE · 2 MIN READ

Meta ads automation: what to automate and what to keep human

A brand production team at work on location
SEARCH · 2 MIN READ

SEO basics that still win

Studio setup for a brand interview
AI · 2 MIN READ

AI video for small businesses: where it helps and where it does not

A brand launch event being covered on camera
LOCAL · 2 MIN READ

A simple Google Business Profile checklist for local brands

Roman centurions beside a smartphone playing a reel
SOCIAL · 2 MIN READ

Instagram Reels that earn trust for local businesses

Roman centurions with chat bubbles between them
LEADS · 2 MIN READ

WhatsApp for business: turn enquiries into customers

Roman centurions beside a planning calendar
PLANNING · 2 MIN READ

How to plan your 2027 marketing calendar